Customer retention has never been so important - or challenging. Hellen examines the strategic marketing required to optimise your salon’s share of client spend as well as establishing the blueprint of the ultimate client UXP (user experience) to ensure repeat business.

Consistently tracking team KPI's (Key Performance Indicators) is vital in helping staff to take ownership of their salon performance. Hellen looks at setting team targets, effective service pricing and marketing specialisation and expertise to optimise sales.

Correctly tracking and analysing your fixed and variable costs is a critical exercise to make in-roads into potential savings. Hellen looks at industry benchmarks, interpreting the P&L accurately and ‘cutting the business cloth’ (upscaling and downsizing to keep costs in-line).

Assessing and monitoring the revenue streams that generate your income is key to developing your brand strengths. Hellen looks at how to track trends and interpret the business KPI’s, as well as examining in detail how to analyse your turnover.