As co-founder of the largest and highest grossing independent salon in the UK, Hellen is widely acknowledged as one of the industry’s foremost and formidable business gurus, with trade magazine Hairdressers Journal dubbing her the ‘salon business powerhouse’ and leading beauty industry bible Professional Beauty naming her ‘the beauty industry titan’.

Hellen has been writing her long-standing must-read column for trade publication Professional Beauty magazine for over 100 editions and is also a regular contributor and columnist for many leading industry magazines, as well as a sought-after panellist and guest speaker at business focused industry events.